Few bags have transitioned from ‘trend’ to ‘icon’ the way the Fendi Baguette has. The silhouette was first introduced by Fendi in 1997 when Silvia Venturini Fendi was tasked with creating a “practical bag” for women. Her idea was simple: create an effortless, functional bag with a short strap to allow women freedom of movement. After the Baguette’s release, the Fendi family wasn’t prepared for the response it would soon garner. (Leave it to the Creative Director of a matriarchal brand to know exactly what women want…) The Baguette amassed a vast fanbase and quickly became known as the first ever “It” bag.
The Go Around
By women, for women. To kick off Women’s History Month, we are celebrating Fendi, and the women behind the matriarchal Roman luxury house. After Edoardo Fendi and his wife, Adele Casagrande established the brand in 1925, the luxury label was soon passed on to their five daughters, Paola, Anna, Franca, Carla, and Alda. These women are responsible for turning Fendi into the revolutionary brand it is today.
When Karl Lagerfeld joined Fendi as Creative Director in 1965, he brought with him a fresh new perspective that breathed life back into the 40-year-old brand. The young designer drew up the celebrated Zucca logo in a matter of seconds during one of his first meetings with the company. With this new logo, Karl succeeded…