When Karl Lagerfeld joined Fendi as Creative Director in 1965, he brought with him a fresh new perspective that breathed life back into the 40-year-old brand. The young designer drew up the celebrated Zucca logo in a matter of seconds during one of his first meetings with the company. With this new logo, Karl succeeded in honoring Fendi while celebrating the brand’s rich heritage in such a powerful way that it has remained an iconic fashion statement for over 50 years since.

Fendi’s Zucca logo has been worn by style icons from Carrie Bradshaw to Kylie Jenner, and the Zucca craze shows no signs of calming down. Read on to see some of WGACA’s favorite celebrities and influencers wearing the trend — and then shop our top picks.

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stormi strolls 🤑

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Cali girl ♥️

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Hi Amsterdam 🖤

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Rain? What rain? #aChiquePeekNYC ⚡️

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Don’t mess with vintage @fendi 🤟🏼

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SHOP ALL FENDI ZUCCA HERE

And scroll down for some of our top picks.

SHOP NOW: FENDI BROWN ZUCCA CANVAS VANITY

SHOW NOW: FENDI 1990S BROWN ZUCCA REVERSIBLE JUMPER

SHOP NOW: FENDI BEIGE & BLACK ZUCCA WOOL BEANIE

SHOP NOW: FENDI 1990S BLACK ZUCCA NYLON JACKET

SHOP NOW: BEIGE & BLACK ZUCCA WOOL SCARF

SHOP NOW: FENDI BROWN ZUCCA COATED CANVAS BELT

SHOP NOW: FENDI 1997 PINK PIPED ZUCCA PANT

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