When Karl Lagerfeld joined Fendi as Creative Director in 1965, he brought with him a fresh new perspective that breathed life back into the 40-year-old brand. The young designer drew up the celebrated Zucca logo in a matter of seconds during one of his first meetings with the company. With this new logo, Karl succeeded in honoring Fendi while celebrating the brand’s rich heritage in such a powerful way that it has remained an iconic fashion statement for over 50 years since.
Fendi’s Zucca logo has been worn by style icons from Carrie Bradshaw to Kylie Jenner, and the Zucca craze shows no signs of calming down. Read on to see some of WGACA’s favorite celebrities and influencers wearing the trend — and then shop our top picks.