This season, we partnered with LG Electronics to create the NYFW LG Styler Refresh Suite; an immersive experiential destination, focused on the theme of refresh. By appointment only, we invited a dynamic list of top-tier, mid and micro influencers, as well as stylists, industry experts, and editors from top publications including Vogue, Harper’s Bazaar, InStyle, and Refinery29 to discover the LG Styler and create runway-worthy looks from our curated NYFW product selection. Brands such as Chanel, Louis Vuitton, Gucci, Fendi, Dior, and more, were available for NYFW pulls, in addition to some quick refreshing, thanks to LG Styler.
We launched the NYFW LG Styler Refresh Suite alongside the unveiling of our new concept space, The Vault, which is located beneath our SoHo Flagship. With the addition of LG Styler, the NYFW LG Styler Refresh Suite served as the perfect place for fashion insiders to discover the ultimate pairing of sustainability and style.
Buying vintage is the ultimate way to shop sustainably—and our invitees were able to care for their vintage pieces sustainably as well. Technology and fashion are intrinsically intertwined, and this partnership showcased how sustainability, design, and technology must work in tandem as the industry evolves. The collaboration served as an important focus on the increasingly popular adoption of the circular economy and the “new” way to architect the modern wardrobe. At the intersection of fashion and technology, this innovative partnership will pave the way for the future of garment care.
To celebrate the launch of the NYFW LG Styler Refresh Suite and The Vault, we hosted an intimate gathering for our friends and VIP guests at our Soho Flagship. Notable attendees included, Nina Agdal, Delilah Belle Hamlin, The Bloom Twins, Nadia Lee Cohen, and Zizi Donohoe. Scroll down to check out some exclusive images of The Vault, and our NYFW LG Styler Refresh Suite.Nina AgdalZizi Donohoe, Cambrie Schroder, Nadia LeeAlexander RothFounders Seth Weisser and Gerard Maione with Delilah Belle and Stacey Weisser/div>Zizi Donohoe and Nadia LeeThe Bloom TwinsAlix BrownChristian Bendek, Moti Ankari, Joey ZauzigPosted: September, 2019
This past weekend we hosted a beachfront Pop-Up event in Malibu, CA with our good friends, Andrea, Cambrie, and Faith Schroder. We invited a handful of West Coast influencers to spend the day with us in Malibu and receive an exclusive first look at a curated collection of our new arrivals. Attendees shopped, played dress up, and sipped on coconuts while enjoying beautiful beachfront views. Scroll down for some of our favorite moments from the event, and click here to shop some of the featured products.Cambrie Schroder and Faith SchroderFaith Schroder, Cindy Mello, and Baskin ChampionAndrea Schroder, Cambrie Schroder, Faith Schroder, Alexa Zohar, Erica ZoharCami Rorrison, Cambrie Schroder, and Faith SchroderFaith SchroderCambrie SchroderFaith Schroder and Cambrie SchroderFaith SchroderFaith SchroderAmy Rose, Erica Zohar, and Andrea SchroderCambrie SchroderJessie Berg and Ava LaneCourtney Erin and Erika CostellClaudia Graziano
Photography by: Taj ShaikhPosted: August, 2019
This past weekend, we kicked off the summer season in East Hampton with an exclusive Pop-Up with Armarium, the leading luxury rental and styling destination. We paired an assortment of warm weather statement styles, dreamy silhouettes, and vacation-ready pieces for rent from Armarium, with an exclusive edit of the finest luxury vintage pieces from WGACA — a match made in luxury heaven! We invited a handful of VIPs to our boutique Friday night for an intimate opportunity to celebrate the launch and shop for a cause, with our amazing hosts Lesley Vecsler and Annelise Peterson.
Guests enjoyed Out East Rosé and an assortment of charcuterie while they mingled and played dress up in designer pieces. Armarium’s experienced ARMI stylists offered their fashion expertise on Friday night, and all throughout the weekend to help guests pick out sustainable luxe looks. The collaboration served an important focus on the increasingly popular adoption of the circular economy and the “new” way to architect the modern wardrobe.
A percentage of proceeds from the evening were donated to The Byrd Hoffman Water Mill Foundation. Scroll down to take a peek inside Friday night’s East Hampton soiree!Lesley Vecsler and Annelise PetersonPosted: July, 2019
Last night at our Madison Avenue flagship, we invited an intimate group of fashion insiders to celebrate Rori Sassoon's new book, The Art of the Date. Rori shared some riveting dating tips, tricks, and insider secrets she's learned as co-founder of Platinum Poire, New York's most elite matchmaking service. Stylist and fashion reporter, Gayle Perry joined Rori to discuss fashion's role in foreplay -- because the art of strategically dressing for a date is one that should never be overlooked!
Rori kicked off the night by teasing a few excerpts from her book, and sharing what "fashion is foreplay" means to her. "As a fashionista," she shared, "It means to me that fashion is the most fun kind of 'foreplay.' This starts with what your date or love-interest is wearing and what their scent is. That attraction begins the moment that you see each other. You can feel in the first visual impression, just how attracted you are to each other." Then, Gayle walked the audience through three date scenarios, and the perfect outfit recipes for each. "Using Fashion appropriately and most effectively, wearing the right clothes for your body, accentuating your best assets, make all the difference," said Gayle. "It's the foreplay kickoff!"
Both Gayle and Rori emphasized the importance of leaving something to the imagination -- so instead of opting for a low cut top or a mini skirt, they suggest leaving your forearm or shoulders bare instead. Going for the subtly sexy look will signal that you're looking for a commitment, and might even help lay the foundation for a lasting relationship.
Scroll down to take a look at some highlights from the evening.Our hosts for the evening, Gayle Perry and Rori SassoonThe Art of the DateStacy Weisser, Rori Sassoon and Seth WeisserRori Sasson and her husband read an excerpt from The Art of the Date.Gayle Perry shares date night looks with the audience.Posted: July, 2019
Last night in SoHo, we invited our friends, industry insiders, influencers, and celebrities to help us celebrate the launch of our partnership with eBay on a series of exclusive capsule collections. Our first capsule collection, 'Peace, Luxe and Rock and Roll,' includes over 1,300 exceptionally rare and unique items that symbolize music's influence on fashion, and the evolution of trends and style across genres and musical moments.
To bring our theme to life, we transformed our SoHo store into a celebration of Woodstock. We set the scene by covering our storefront with a mural from the festival in '69, adorned with whimsical floral arrangements, antique carpets, and vintage stereos. A 60's-esque VW bus turned Photo Booth and a Van Leeuwen ice cream truck allowed our guests to fully immerse themselves into the festival experience.
To shop coveted items and vintage pieces from designers like Hermes, Chanel, Dior, Saint Laurent, Fendi, Chloe, and more, head to www.eBay.com/WhatGoesAroundComesAround. Our full capsule collection is available on eBay through Thursday, June 20th at midnight, PDT.Jemima KirkeAlyssa RileyProduct ImagesProduct ImagesSeth Weisser, Zuri Marley and Gerard MaioneSeth Weisser, Renee Paradise, Nicole Colombo, Zuri Marley and Gerard MaioneNadine LeopoldMegan Williams, Nadine Leopold and Sadie NewmanSelah MarleyDanielle BernsteinVan Leeuwen ice cream truckAlexandra and Theodora RichardsGerard Maione, Alexandra Richards, Theodora Richards, Nicole Colombo, Renee Paradise and Seth WeisserSeth Weiser, Joy Corrigan and Gerard MaioneInside the eventAnne Dexter Jones and Annabelle JonesZuri Marley and Selah MarleyLuka SabbatPosted: June, 2019