Last night in SoHo, we invited our friends, industry insiders, influencers, and celebrities to help us celebrate the launch of our partnership with eBay on a series of exclusive capsule collections. Our first capsule collection, 'Peace, Luxe and Rock and Roll,' includes over 1,300 exceptionally rare and unique items that symbolize music's influence on fashion, and the evolution of trends and style across genres and musical moments.
To bring our theme to life, we transformed our SoHo store into a celebration of Woodstock. We set the scene by covering our storefront with a mural from the festival in '69, adorned with whimsical floral arrangements, antique carpets, and vintage stereos. A 60's-esque VW bus turned Photo Booth and a Van Leeuwen ice cream truck allowed our guests to fully immerse themselves into the festival experience.
To shop coveted items and vintage pieces from designers like Hermes, Chanel, Dior, Saint Laurent, Fendi, Chloe, and more, head to www.eBay.com/WhatGoesAroundComesAround. Our full capsule collection is available on eBay through Thursday, June 20th at midnight, PDT.Jemima KirkeAlyssa RileyProduct ImagesProduct ImagesSeth Weisser, Zuri Marley and Gerard MaioneSeth Weisser, Renee Paradise, Nicole Colombo, Zuri Marley and Gerard MaioneNadine LeopoldMegan Williams, Nadine Leopold and Sadie NewmanSelah MarleyDanielle BernsteinVan Leeuwen ice cream truckAlexandra and Theodora RichardsGerard Maione, Alexandra Richards, Theodora Richards, Nicole Colombo, Renee Paradise and Seth WeisserSeth Weiser, Joy Corrigan and Gerard MaioneInside the eventAnne Dexter Jones and Annabelle JonesZuri Marley and Selah MarleyLuka SabbatPosted: June, 2019
"Peace, Luxe and Rock and Roll"
We are so excited to announce a series of exclusive capsule collections with eBay, one of the largest and most vibrant marketplaces in the world. Our first collaboration celebrates 'Peace, Luxe and Rock and Roll' with an amazing luxury fashion collection, available here, today through Thursday, June 20th at midnight, PDT.
Our limited-edition collection includes more than 1,300 unique and coveted items spanning women's and men's ready-to-wear, luxury accessories and vintage pieces from designers like Hermes, Chanel, Dior, Saint Laurent, Fendi, Chloe, and more. All of the items symbolize music's influence on fashion, and illustrate how trends and styles have evolved over genres, generations, and decades. From musical movements and summer concerts to the emergence of festival season, each piece represents important moments in culture.
To bring the campaign and rock theme to life, we tapped IT girls Theodora and Alexandra Richards, the daughters of Supermodel Patti Hanson and legendary Rolling Stones guitarist Keith Richards. Music is in the sisters' DNA and many facets of their lives; Theodora hosts "Off the Cuff," a monthly music show on Sirius XM, and Alexandra is a go-to DJ for brands like Tiffany & Co., Yves Saint Laurent and Victoria Secret. Coupled with their success as models, Alexandra and Theodora were a natural embodiment of the collection: a mix of 'Rock and Roll' and effortless, modern style elevated by one-of-a-kind items, designer pieces, ready-to-wear and accessories. Key looks in the campaign included the Kamali White Hand Beaded Fringe Jacket, Chanel Yellow Velvet Bag, Hermes Kellys, and a Floral Dior Canvas Saddle bag, which were captured at Urban Cowboy in Brooklyn, NY by photographer Sophie Elgort.
"We are beyond excited to begin our partnership with eBay, and to introduce our brand on their prodigious platform," said Seth Weisser, Co-Founder & CEO, What Goes Around Comes Around. "For the past two decades, What Goes Around Comes Around and eBay have been the market leaders for the pre-owned vintage luxury space, which makes our collaboration a natural fit. The opportunity to offer our uniquely curated approach to reach eBay's incredible audience of international collectors is unprecedented, and our lifestyle product offerings from Chanel and Hermes to Levis and true vintage are perfectly positioned to excite both brands' fans."
Renee Paradise, Head of Fashion at eBay adds, "Our partnership with What Goes Around Comes Around offers buyers a special opportunity to shop a highly-curated selection of exceptional luxury pieces. The first collection comprises one-of-a kind items and coveted vintage pieces by Chanel and Chloe, among other labels. Bringing together the best of both brands - amazing, rare luxury inventory and the power of our global marketplace - our collaboration with What Goes Around Comes Around delivers an incredible selection of luxury, fashion, accessories and collectibles from around the world."
Luxury items and special, limited-edition curated sales are something only eBay x What Goes Around Comes Around can offer, and will excite everyone from seasoned and emerging collectors to vintage fashion enthusiasts. To shop the collection, visit www.eBay.com/WhatGoesAroundComesAround and join the conversation on social using the hashtag #eBayxWGACA.Posted: June, 2019
Here at WGACA headquarters, we have been busy gearing up for the warm days to come. In our denim department vintage Levi's jeans are being repaired and mended on a daily basis. Some wonderful pairs are also being made into shorts, the scraps we have been collecting needed new life...
EARTH DAY FACT:
It takes nearly 2,000 gallons of water to produce one pair of jeans. Imagine that this pair of jeans eventually ends up in a landfill. How sad that the water used to produce the denim was also wasted. We wanted to do something about this...
Earth Day is the perfect time to make environmentally sound choices: Reducing, reusing, and recycling are equally important. Selling pre-owned luxury vintage bags is just one component to WGACA. So, while sustainability is in our DNA, there are additional ways to have more of a cradle to cradle approach within a business.
That is why we're excited to announce that WGACA is starting to recycle denim scraps via Cotton's Blue Jeans Go Green™ program which is part of their initiative to combat textile waste! Cotton has recycled over 1,200 tons of denim and diverted over 2,400,000 pieces from landfills.
Our denim will be shredded and recycled into environmentally friendly UltraTouch™ denim Insulation for houses. Additionally, each year - a portion of the insulation collected through Cotton's Blue Jeans Go Green™ program is distributed to help with building efforts in communities across the U.S., often in areas affected by natural disasters.
Blue Jeans Go Green™ is a trademark of Cotton Incorporated.
UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc.Posted: April, 2019
In celebration of Women's History Month, What Goes Around Comes Around hosted a series of "Power Hours" in the Madison Avenue, Beverly Hills and Miami Flagships. The Power Hours featured empowering discussions with a select group of self-made women on what it means to be a modern-day girlboss, and a preview of the ultimate power dressing pieces.
Read on to learn more about the inspiring women who featured on our panels.Posted: March, 2019
We have curated an array of archival Jean Paul Gaultier clothing and accessories available to shop now online and in our Beverly Hills store. Known for his theatrical brand of avant-gardism, Gaultier has cemented himself as one of fashion's most imaginative and conceptual designers. From his iconic printed mesh pieces to his eye-catching sets and bondage-inspired attire, Gaultier's vintage designs have become highly sought after and collectible. We are pleased to present this assortment that represents the breadth of Gaultier's unique and distinctive aesthetic. Always edgy, never boring – this is the world of Jean Paul Gaultier as seen by What Goes Around Comes Around.Posted: March, 2019