Here at WGACA headquarters, we have been busy gearing up for the warm days to come. In our denim department vintage Levi's jeans are being repaired and mended on a daily basis. Some wonderful pairs are also being made into shorts, the scraps we have been collecting needed new life...
EARTH DAY FACT:
It takes nearly 2,000 gallons of water to produce one pair of jeans. Imagine that this pair of jeans eventually ends up in a landfill. How sad that the water used to produce the denim was also wasted. We wanted to do something about this...
Earth Day is the perfect time to make environmentally sound choices: Reducing, reusing, and recycling are equally important. Selling pre-owned luxury vintage bags is just one component to WGACA. So, while sustainability is in our DNA, there are additional ways to have more of a cradle to cradle approach within a business.
That is why we're excited to announce that WGACA is starting to recycle denim scraps via Cotton's Blue Jeans Go Green™ program which is part of their initiative to combat textile waste! Cotton has recycled over 1,200 tons of denim and diverted over 2,400,000 pieces from landfills.
Our denim will be shredded and recycled into environmentally friendly UltraTouch™ denim Insulation for houses. Additionally, each year - a portion of the insulation collected through Cotton's Blue Jeans Go Green™ program is distributed to help with building efforts in communities across the U.S., often in areas affected by natural disasters.
Blue Jeans Go Green™ is a trademark of Cotton Incorporated.
UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc.Posted: April, 2019
In celebration of Women's History Month, What Goes Around Comes Around hosted a series of "Power Hours" in the Madison Avenue, Beverly Hills and Miami Flagships. The Power Hours featured empowering discussions with a select group of self-made women on what it means to be a modern-day girlboss, and a preview of the ultimate power dressing pieces.
Read on to learn more about the inspiring women who featured on our panels.Posted: March, 2019
We have curated an array of archival Jean Paul Gaultier clothing and accessories available to shop now online and in our Beverly Hills store. Known for his theatrical brand of avant-gardism, Gaultier has cemented himself as one of fashion's most imaginative and conceptual designers. From his iconic printed mesh pieces to his eye-catching sets and bondage-inspired attire, Gaultier's vintage designs have become highly sought after and collectible. We are pleased to present this assortment that represents the breadth of Gaultier's unique and distinctive aesthetic. Always edgy, never boring – this is the world of Jean Paul Gaultier as seen by What Goes Around Comes Around.Posted: March, 2019
Among the industry's most prolific designers, Karl Lagerfeld was a once in a generation icon. It is becoming increasingly rare to witness a figure so aware and steeped in their own legend as Karl was of his. Wrapped in a stoically aloof attitude, his acute dedication to his own instincts lead him in shaping the foundations of how the modern luxury industry runs today. Like many creators whose work defines their era, Lagerfeld was endlessly curious about the present, reflecting and subverting his surroundings into every design. "More than anyone I know, he represents the soul of fashion: restless, forward-looking, and voraciously attentive to our changing culture," Anna Wintour noted of Lagerfeld in 2015.
With an inexhaustible work ethic, Lagerfeld simultaneously held the reigns at Fendi and Chanel for decades in addition to his own eponymous label. Lovingly referred to as the "sixth Fendi sister," he was hired by Fendi in 1965, originally as a freelancer. It was Lagerfeld who designed the double F Zucca label in 1965 as a means to introduce monogramming to the brand while honoring it's heritage (the FF stands for "fun fur"). His work with Fendi single handedly expanded the idea of a lady's fur coat into a canvas for technical innovation and expressive design. Prior to Lagerfeld, furs were rather homogenous, shrouding the wearer in neutral, large, stiff silhouettes. Karl transformed the fur coat from a mere status symbol to fashion item through treating fur as any other fabric, manipulating it into fluid shapes and dying them outlandish colors, catapulting Fendi from heritage furrier to icon of Italian style in the process.
This uncanny ability to tap into a brand's history while simultaneously designing for a purely modern clientele is precisely what lead to Lagerfeld's tenure as Creative Director of Chanel, a position he held for almost four decades. At the time of Lagerfeld's hire in 1983, Chanel had become a relic of the storied house it was at the beginning of the 20th century. The once elegant maison had become synonymous with stale, matronly suiting and a bygone era of Parisian couture. Nobody dared touch it, and as a result Chanel quickly declined in relevancy in the decade following the Mademoiselle's death in 1971. It's nearly impossible to imagine Chanel being described as "irrelevant" now, and that is solely due to Karl's alchemic ability to capture the spirit of refined freedom established by Coco Chanel and channel it for the contemporary woman. He brought romance and excitement to the house by twisting Chanel's well established motifs subverting them into emblematic icons. This was often done with cheeky humor, Chanel-ifying the mundane, bourgeois wardrobe in cartoonishly exaggerated logos and prints. With a healthy dose of attitude, Lagerfeld's Chanel was one not of restrained minimalism, but of cultish status pieces and the pinnacle of theatrical, imaginative luxury.
The public's fascination with Karl rivaled that of his predecessor, a woman whose biography was adapted into a Broadway musical starring Katherine Hepburn. With an instantly recognizable uniform of black suit, sunglasses, and powdered ponytail paired with an intellectual, quick witted disposition, he created a kind of caricature of what a influential designer should look and sound like. Endlessly quotable, he had an talent for making outrageous statements by the likes of "Sweatpants are a sign of defeat. You lost control so you bought some sweatpants." and "I'm down to earth. Just, not this earth." This self-awareness of his own image lent an air of something eternal around Lagerfeld, making his departure all the more shocking. He was forever timeless and thoroughly modern all at once, and in that he remains peerless.
In honor of Karl's life and legacy we've curated a reverent collection of his key designs that have transformed the fashion scene.Posted: February, 2019
Last Friday, to celebrate the grand opening of our Madison Avenue Flagship and to kick-off NYFW we invited all our fashion friends, celebrities and vip guests for a first look inside the uptown townhouse.
Adorned in everything from archival Chanel to vintage Galliano, from yours truly, models and luxury vintage lovers alike lined up to preview some of our never before seen rare accessories and ready-to-wear. As quoted from Chanel Iman to Vogue, "I want them all. Everything in here is just—it’s all perfect."
The new Madison avenue flagship features a split level dedicated to the heritage brands of Louis Vuitton, Hermes, Chanel and Gucci. If you can’t make it to the upper east side shop our curated Uptown capsule collection online.Co-Founder Seth Weisser, Lais Ribeiro, Elsa Hosk, Chanel Iman, Gretchen Mol, Co-Founder Gerard MaioneNadine Leopold and Devon WindsorThe Birkin Wall on the upper levelChanel Iman and Nina AgdalGuests enjoyed our signature cocktails Madison Margarita and Uptown Cosmo presented by Absolut Elyx and Avion Tequila.Posted: February, 2019