Here at WGACA headquarters, we have been busy gearing up for the warm days to come. In our denim department vintage Levi's jeans are being repaired and mended on a daily basis. Some wonderful pairs are also being made into shorts, the scraps we have been collecting needed new life...
EARTH DAY FACT:
It takes nearly 2,000 gallons of water to produce one pair of jeans. Imagine that this pair of jeans eventually ends up in a landfill. How sad that the water used to produce the denim was also wasted. We wanted to do something about this...
Earth Day is the perfect time to make environmentally sound choices: Reducing, reusing, and recycling are equally important. Selling pre-owned luxury vintage bags is just one component to WGACA. So, while sustainability is in our DNA, there are additional ways to have more of a cradle to cradle approach within a business.
That is why we're excited to announce that WGACA is starting to recycle denim scraps via Cotton's Blue Jeans Go Green™ program which is part of their initiative to combat textile waste! Cotton has recycled over 1,200 tons of denim and diverted over 2,400,000 pieces from landfills.
Our denim will be shredded and recycled into environmentally friendly UltraTouch™ denim Insulation for houses. Additionally, each year - a portion of the insulation collected through Cotton's Blue Jeans Go Green™ program is distributed to help with building efforts in communities across the U.S., often in areas affected by natural disasters.
Blue Jeans Go Green™ is a trademark of Cotton Incorporated.
UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc.