Since the World Wars, Chanel has been synonymous to timeless fashion. Coco Chanel was the women and visionary behind the storied house. Chanel constantly challenged societal dress codes for women; leaving behind the pre-war corseted silhouette and shifting to a more casual, chic relaxed shape that lead to the ultimate classic, the Chanel Jacket.



"Fashion fades, only style remains the same."

Born Gabrielle Chanel, her father sent her to a convent called Aubazine at the age of 12 when her mother died. These years would have a lasting effect on Chanel's designs; later claiming the burgundy inside of the legendary 2.55 was the color of the uniforms at Aubazine and the chains similar to the caretaker's key chain. Often glamorizing her past, Chanel didn't look back at her hard times there, instead using it as inspiration to cloth those economically removed from her past.


"Success is often achieved by those who don't know that failure is inevitable."

After a series of lovers, Chanel, who had gotten work as a seamstress, settled down to open up a millenary shop, Chanel Modes, in 1910 at 21 rue Cambon. By 1921, Chanel had opened boutiques in Deauville and Biarritz as well as taking over the entire building at 31 rue Cambon operating as a full fledge boutique offering a full line including hats, clothing and accessories expanding to fragrance and costume jewelry shortly after. It was during this time that Chanel also designed the 'hands-free' bag she always desired based on military messenger bags, later to be known as the 2.55.


Coco Chanel modernized the post war women in the 20s and 30s, introducing the jersey into luxury womenswear for the times need for physical ease and understated elegance. It was during this time that Chanel released the innovative little black dress and the Chanel tweed suit.