25A Magazine recently spoke with our founders to get the scoop on our expansion to Roslyn and East Hampton, New York.



Where Fashion Meets Luxury

By W.A. Muller

Image: Blake Mathew


Since opening their world-famous boutique in 1993, What Goes Around Comes Around founders and Long Island natives Gerard Maione and Seth Weisser have become leading authorities of luxury vintage. They opened their Soho location in 1993 with the idea of presenting high-fashion, luxury vintage apparel and accessories, sensing this trend well before it caught on internationally.

The company broadened its reach with a second location in Los Angeles in 2008 that will be relocating to Beverly Hills this spring. Knowing the Long Island region was an untapped market for luxury vintage, they recently opened two more stores–in East Hampton and Roslyn. “It was the right time to bring our concept home and both locations have been an instant hit,” said Maione.

To read the full story, view the March 2016 issue of 25A here.