The Fendi logo has been popping up all over social media feeds lately. Vintage monogrammed Fendi has been seen on models Bella Hadid and Gigi Hadid and celebrities like Kim Kardashian, Rita Ora, Cardi B, and Kylie Jenner. The craze for vintage Fendi monogrammed items has gassed up the interest in Fendi to the point that the luxury house has introduced more special edition zucca print collections. However, it is the vintage styles that influencers are reclaiming in new and fresh ways. Here is what you should know about the house of Fendi.
In 1925, husband and wife Adele and Edoardo Fendi opened a namesake fur and leather boutique on a busy street in Rome, Italy. Karl Lagerfeld was appointed Fendi's artistic director in 1965. That same year, Karl introduced the jacquard double FF and it quickly became the signature of the brand. The Zucca print or the Zucchino print (the smaller version) is the foundation of the Fendi monogram trend. Fendi is now led by Silvia Venturini Fendi who started designing accessories in 1997 and has been designing menswear since 2000. A year later LVMH bought FendI which is now one of the leaders of fine Italian style and luxury craftsmanship.
FENDI’S GREATEST HITS
Silvia Venturini Fendi was tasked with creating a “practical bag” for women. Released in 1997, this bag is intended to be carried under the arm just like a baguette and was made famous when seen on Carrie Bradshaw in Sex and the City.
Released in 2009, this bag bares its name from its opposing flaps that fold down exposing images, contrasting fabrics and prints. The turnlock feature at the top of the bag allows for easy access and security of items while traveling. Available in micro, mini, regular, and large sizes.
Released in 2012, the 2Jours is a dual leather bag crafted from trademarked textured leather and a single metal frame on the top of the bag. This tote comes with a matching luggage tag and detachable shoulder strap.
Released in 2014, this bag is the successor of the 2Jours. In comparison, the bag is larger, the straps are longer, and the metal frame at the top of the bag is split into two. The 3Jours still features a detachable shoulder strap.