It’s Not Just a Bag, It’s a Baguette!

A Fashion House Built on Familial Legacy

The house of Fendi was founded in Rome in 1925 by Adele and Edoardo Fendi as a leather goods and furrier workshop. Known for exceptional craftsmanship and innovative design, the brand steadily gained international recognition during the twentieth century.

A major turning point came in 1965 when Karl Lagerfeld joined the house as creative director for fur and later for women’s ready-to-wear. Lagerfeld helped modernize the brand while preserving its reputation for luxury craftsmanship. Over the decades, the Fendi family remained deeply involved in the business, and the company developed a strong identity built on the Roman heritage.

A Baguette Flavor for Every Taste

The Baguette helped to define the late 1990s and early 2000s era of fashion when handbags began to take center stage as symbols of personal style. This era was known as the “Logomania” era, where luxury logos were seen as a status symbol, further pushing the Baguette to even greater heights.

Over time, the Baguette has been produced in more than one thousand variations, making it one of the most reinterpreted bag designs in fashion history. Its adaptability has allowed it to remain relevant through shifting trends. While fashion cycles constantly change, the Baguette’s core design remains intact.

Today, the Baguette is widely considered one of the best-selling and most iconic handbags ever created. Vintage versions remain highly sought after in resale markets, and new releases continue to attract both longtime collectors and younger consumers discovering the design for the first time.

In the 30 years since the Baguette’s creation, thousands of iterations have been released through countless collections, collaborations with artists, and creative directors. No matter your style or taste level, Fendi’s Baguette has a style for you. Even better? When you shop with What Goes Around Comes Around, you’re discovering vintage and discontinued pieces that can’t be found anywhere else.

The Fendi Baguette endures because it represents a perfect balance of creativity and cultural relevance. Decades after its debut, the Baguette continues to symbolize the idea that a handbag can be both a timeless accessory and a defining piece of fashion history.