To remain culturally relevant and successful for 100 years is no easy feat– but iconic the Fendi fashion house has achieved this almost impossible task. Launched in 1925 after the marriage of Adele Casagrande and Edoardo Fendi, the fashion house found early success in fur and leather and became a popular tourist destination. With the eventual assistance of Karl Lagerfeld, the popularity of the Zucca Monogram, and worldwide success of the Baguette and Peekaboo bags, Fendi has remained an essential purveyor of high-fashion and luxury goods and will surely continue its cultural dominance for years to come.
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