First Look: The Gloria Steinem Archival Collection

Photo courtesy of Patrick McMullan

How Gloria Steinem Redefined Style and Feminist Expression

Gloria Steinem is one of the most influential figures in modern feminism and a style icon in her own right. At a time when fashion was often dismissed as superficial, especially within activist circles, she redefined what it meant to care about how you look.

Rather than seeing style and substance as opposites, Steinem embraced fashion as an extension of her beliefs. She demonstrated that self-expression and political power could exist side by side, helping shift the narrative around what it meant to be both stylish and serious.

In the 1960s, as the women’s liberation movement gained momentum, her wardrobe reflected the cultural shifts taking place. She embraced silhouettes that symbolized freedom and rebellion, aligning her clothing with a broader push for autonomy and self-definition.

Her personal style became instantly recognizable and remains iconic today. With her signature aviator glasses, long blonde hair and effortlessly cool silhouettes, Steinem created a look that felt both playful and powerful.

She often faced criticism for her appearance and was told she was too attractive or too stylish to be taken seriously. Rather than conform, she refused to tone herself down. In doing so, she challenged the idea that authority must look masculine and proved that a woman could be fashionable, feminine and intellectually powerful all at once.

Balancing softness with strength, she paired traditionally feminine elements with more relaxed, androgynous pieces. This interplay reflected a quiet defiance of rigid norms and reinforced the ideals she championed: freedom, equality and self-expression.

Making a Change with Gloria’s Foundation

In honor of Women’s History Month, What Goes Around Comes Around (WGACA) has partnered with Gloria’s Foundation, and for the first time ever, pieces from Steinem’s personal archive are being offered up through auction. 100% of the proceeds will benefit Gloria’s Foundation, in hopes of continuing her fight for gender equality and preserving her iconic Manhattan home.

Gloria’s Foundation is dedicated to advancing gender equity by supporting grassroots organizations, amplifying marginalized voices and investing in community-led change. Its mission reflects Steinem’s belief that real progress begins at the local level, with those most affected by injustice leading the way. The foundation focuses on funding initiatives that address issues such as reproductive freedom, racial justice, LGBTQ+ rights and economic empowerment, ensuring that activism is not only sustained but expanded for future generations.

In many ways, this moment brings Steinem’s philosophy full circle. Steinem dressed in intention and visibility. Today, those same garments carry forward the values they once represented, proving that fashion can hold history, spark dialogue and drive change.

The Gloria Steinem Archival Collection Lookbook

Explore Gloria Steinem’s archival collection showcasing a rare window into the intersection of personal style and political legacy. From effortless separates to statement staples, her wardrobe reflects decades of advocacy and individuality. Each garment is unique, carefully preserved and ready to make a modern wardrobe feel instantly more iconic.

Take an exclusive first look at the collection below.

Want To Own A Piece of History?

On March 27th, WGACA will go live on eBay to auction off pieces from Gloria’s personal wardrobe and collection. The items featured in this lookbook will be included in the auction, plus many more pieces that were worn and styled during moments of creation, rebellion and activism. 100% of proceeds from this auction will go towards Gloria’s Foundation.

This is a once-in-a-lifetime opportunity to own a part of feminist history and help Gloria’s Foundation further their mission of equality.

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Frequently Asked Questions (FAQs)

1. What is the WGACA x Gloria Steinem live auction?

On March 27th, WGACA will host a live eBay auction featuring pieces from Gloria Steinem’s personal wardrobe and collection, including belts, jewelry, and iconic coats.

2. What types of items will be included in the Gloria Steinem archive auction?

The auction will feature items worn by Gloria Steinem during pivotal moments of activism, creation, and rebellion, such as statement coats, accessories, and jewelry.

3. How does participating in the auction support Gloria’s Foundation?

Proceeds from the auction will directly benefit Gloria’s Foundation, supporting programs that advance equality and women’s empowerment.

4. Why is this auction a unique opportunity for collectors?

This is a once-in-a-lifetime chance to own pieces of feminist history, each item representing significant moments in Gloria Steinem’s life and legacy.

5. How can I participate in the WGACA x Gloria Steinem eBay auction?

Simply visit WGACA’s eBay page on March 27th to bid live on iconic pieces from Gloria Steinem’s personal collection. Check back in the upcoming weeks for launch time.

First Look: The Gloria Steinem Archival Collection

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