The Chrome Hearts Legacy

If someone told you that infamous cult fashion brand Chrome Hearts acquired their name and legacy status thanks to a low-budget zombie movie from the 80s, would you believe them? Believe it or not, the Los Angeles-based luxury brand that can be seen on every celebrity from Timothée Chalamet and Kylie Jenner to Bella Hadid and Meg Stalter, had its own humble beginnings like many luxury brands tend to do.

While Chrome Hearts is having a huge moment in the current cultural zeitgeist and is a quintessential 2020s red-carpet go-to, the brand’s roots are steeped in biker and rock ‘n’ roll lore, with a focus on rich leather, sterling silver hardware, and iconic collaborations with celebrities, tastemakers, and iconic brands alike.

Vintage Chrome Heart is one of the most popular and sought-after brands on the second-hand market and at What Goes Around Comes Around, we pride ourselves in providing a first-rate curation of the finest pieces from the brand. From iconic jewelry to vintage and hard-to-find handbags, we are the go-to source for all your vintage and pre-owned Chrome Hearts needs.

From B-Movies to Rockstars

Chrome Hearts was founded in 1988 by Richard Stark and John Bowman in Los Angeles, California, as the duo were unable to find the style of leather jackets they wanted to wear. Prior to starting the business together, Stark merchandised top-grade raw leather, and Bowman manufactured leather goods; Leonard Kamhout, a sterling silver jeweler, would end up joining the duo not long after.

The three gained their first bought of exposure thanks to the previously aforementioned zombie movie, aptly titled Chopper Chicks in Zombietown. The working title of the film was “Chrome Hearts,” which Stark would end up utilizing to name the brand.

The trio was hired as costume designers for the film, which starred then girlfriend of Sex Pistols guitarist Steve Jones. Jones took a liking to the brand and their pieces and began wearing them while performing. This led to other popular rock acts of the time like Motley Crüe and Guns N’ Roses to wear the brand as well. Seemingly overnight, Chrome Hearts had become the go-to rockstar uniform of the late ‘80s and early ‘90s.

In 1992, Chrome Hearts was presented with the CFDA Accessory Designer of the Year Award. They were presented with the award by music icon Cher, who loved the brand and sported a full Chrome Hearts look during the ceremony. While the award only brought Chrome Hearts more awareness and popularity, Stark almost skipped the awards ceremony as he had never heard of the CFDA.

The three would split in 1994, with Stark and his wife Laurie maintaining control of the brand. A mere two years later, Chrome Hearts’ first flagship store opened in New York City, with storefronts expanding to Los Angeles, Miami, China, and most famously Japan. Chrome Hearts obtained a large following in Japan, thanks to Comme des Garçon’s Rei Kawakubo. Kawakubo featured Chrome Hearts pieces in Japan’s Comme des Garçon location, bringing the brand more international awareness.

Chrome Hearts Iconography

Chrome Hearts has built a legacy on iconic motifs. While the brand has created new pieces throughout the years, their imagery has largely remained the same, with fashion enthusiasts and tastemakers seeking our iconic vintage accessories that have since become infamous in the fashion world.



Sterling Silver

Chrome Hearts uses .925 sterling silver (92.5% sterling silver, 7.5% alloy) when crafting their jewelry pieces. These accessories most famously include rings, necklaces, dog tags, and belts.

Trucker Hats

A highly popular accessory in the canon of Chrome Hearts is the iconic Trucker Hat silhouette which often features logo or Cross patch embroidery.

Leather Goods

With Chrome Hearts’ founders having roots in top-grade raw leather, it should come as no surprise that their specialty lies in leather goods. Chrome Hearts has manufactured leather jackets, pants, and an array of leather bags that can be found pre-loved and vintage.

The Cross Motif

Perhaps their most popular motif, Chrome Hearts uses a Cross in most of their designs and creations. Inspired by gothic imagery, the Cross motif can be seen as embroidered patches on ready-to-wear and in their jewelry collections.

The Fleur-de-lis Motif

Drawing inspiration from faith and French royalty, Chrome Hearts often uses the Fleur-de-lis motif in many of their pieces. The structured lily has been seen on the French coat of arms, classic artwork, and has been known to represent the Holy Trinity in religion and is the perfect contrast to Chrome Hearts edgy aesthetic.

What Goes Around Comes Around’s Exclusive Vintage Chrome Hearts Curation

Always on the forefront of what’s trending in fashion, What Goes Around Comes Around is proud to release an exclusive vintage collection of Chrome Hearts pieces sourced by our buyers and released to the public for the first time, featuring an array of .925 sterling silver jewelry pieces, leather bags, hats, and sunglasses.

Some of the most sought-after vintage Chrome Hearts pieces include the iconic sterling silver ring. A ring of any size or style from Chrome Hearts represents more than just a simple accessory, it exemplifies elegance, edge, and the meticulous craftsmanship that Chrome Hearts has come to represent. Chrome Hearts rings often feature iconic brand-exclusive motifs such as the cross, the dagger, and the plus. These rings all feature the Chrome Hearts logo and .925 sterling silver engravings at the interior. If you can’t choose just one, pick up an array of styles and layer them throughout your digits for a fully stylized look.

Also included in our exclusive drop is an array of vintage chain link bracelets and necklaces. Similarly crafted from .925 sterling silver, these premium quality accessories are the perfect arm or neck candy that can be layered for a luxurious, streetwear ready finish to any look. Popular vintage styles include the Classic Link and Fancy Link bracelets that feature logo-engraving and the iconic Cross motif.

No Chrome Hearts drop would be complete without premium, high-quality leather. If you’re looking to add an iconic vintage handbag style to your collection, look no further! Our curation includes luxurious handbags in an array of different hard-to-find styles. These handbags are crafted from premium leather and have a lived-in vintage look and feel.

Chrome Hearts Looks to the Future

Chrome Hearts has since continued their reign as one of the most popular cult brands in fashion, collaborating with The Rolling Stones, the Robert Mapplethorpe Foundation, Rick Owens, Virgil Abloh, and Bella Hadid to name just a few. Rockstars continued to wear the brand but would soon enter the world of hip-hop and rap, with stars Lil Wayne and Travis Scott wearing the brand on stage and in their latest Instagram posts and collaborating with Drake on the creation of his Rolls-Royce Cullinan.

Whether you’re a Chrome Hearts savant who’s ready for their next piece or loved the all-orange Chrome Hearts styling of Timothée and Kylie and want to dip your toes into the Los Angeles based brand for the first time, What Goes Around Comes Around exclusive vintage drop is the perfect place to start!

Thanks to our meticulous sourcing of vintage Chrome Hearts from the USA, Japan and beyond, you can live your rockstar dream and find the perfect Chrome Hearts piece to join your wardrobe. Check out our exclusive vintage and pre-loved drop now before it’s too late!











Frequently Asked Questions (FAQs)

1. Is this Chrome Hearts drop limited?

Yes. This is an exclusive, limited vintage drop. Due to the rarity of authentic vintage Chrome Hearts, quantities are extremely limited, and pieces are available on a first-come, first-served basis.

2. Is vintage Chrome Hearts a good investment?

While fashion should always be purchased for personal enjoyment, Chrome Hearts has maintained strong resale value over time due to its cult status, limited production, and enduring cultural relevance.

3. Are WGACA’s Chrome Hearts pieces authentic?

Yes. What Goes Around Comes Around is known for its meticulous sourcing and authentication process. Every Chrome Hearts piece in this exclusive drop is carefully vetted by experts to ensure authenticity and quality.

4. Why is vintage Chrome Hearts so sought after?

Vintage Chrome Hearts pieces are highly collectible due to their craftsmanship, timeless iconography, limited availability, and strong cultural legacy. Many older pieces feature details and construction that are no longer widely produced, making them especially desirable on the second-hand market.

5. How should I style vintage Chrome Hearts jewelry?

Vintage Chrome Hearts jewelry is designed to be layered and styled with intention. Rings can be worn across multiple fingers, bracelets stacked at the wrist, and necklaces layered for a bold yet refined look that balances edge and elegance.

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