Photo Credit: BFA

What Goes Around Comes Around is proud to announce a historic new partnership with renowned stylist, designer and fashion authority Rachel Zoe, who officially joins the company as Style Director. The announcement was unveiled on September 10, 2026, during the Fashion Week party in New York City, marking a significant new chapter for WGACA.

Photo Credit: BFA

Photo Credit: BFA

Zoe brings decades of fashion expertise and an unmistakable point of view to her new role. She first rose to prominence as one of the fashion industry’s most sought-after celebrity stylists, becoming known for her signature approach to boho-chic style and her ability to shape the public image of some of the world’s most recognizable stars. Her career has since expanded across design, media, entrepreneurship and luxury, establishing her as one of the most influential style voices of her generation.

Her influence reached a global audience through Bravo’s The Rachel Zoe Project, while her fashion perspective continued through her namesake collection, bestselling books, and The Zoe Report. In 2011, Zoe launched her first ready-to-wear collection, eventually expanding the Rachel Zoe brand across more than 40 categories. Her evolution from stylist to designer, editor, entrepreneur and investor has made her uniquely positioned to understand both the cultural significance of fashion and the enduring value of exceptional pieces.

Photo Credit: BFA

A New Chapter in Personal Style

The partnership with What Goes Around Comes Around represents a natural meeting of two forces that have long celebrated fashion with history, character and lasting relevance. As Style Director, Zoe will bring her discerning eye and extensive industry experience to WGACA, further connecting the world of archival luxury with the modern fashion landscape. Her appointment reflects the shared belief that the most compelling style transcends seasons, and that extraordinary pieces can continue to define personal expression for generations.

With Rachel Zoe as Style Director, What Goes Around Comes Around enters its next chapter with a renewed focus on the power of personal style, the enduring appeal of vintage and the idea that the most memorable fashion never truly goes out of style.

Shop Rachel Zoe’s Pre-Loved Edit

Rachel Zoe has long been known for her distinctive approach to personal style, blending vintage-inspired glamour with effortless, statement-making pieces. Now, explore her eye for exceptional fashion through a curated selection of pre-loved and vintage pieces handpicked by Rachel for WGACA.

Discover Rachel’s Picks, featuring the handbags, accessories and iconic pieces that reflect her signature approach to timeless style.

Photo Credit: BFA

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Frequently Asked Questions (FAQs)

1. Who is Rachel Zoe?

Rachel Zoe is a renowned stylist, designer, entrepreneur and fashion authority known for her influential approach to personal style. She rose to prominence as a celebrity stylist and went on to build a namesake fashion brand, launch The Zoe Report and expand her influence across fashion, media and luxury.

2. What is Rachel Zoe’s role at What Goes Around Comes Around?

Rachel Zoe joins What Goes Around Comes Around as Style Director. In this role, she brings her decades of fashion expertise and distinctive point of view to WGACA, helping connect vintage and archival luxury with the modern fashion landscape.

3. What is Rachel Zoe’s style known for?

Rachel Zoe is known for her glamorous, vintage-inspired approach to fashion, including her influential take on boho-chic style. Her aesthetic combines statement-making pieces, effortless glamour and timeless fashion with a strong emphasis on personal expression.

4. Where can I shop Rachel Zoe’s picks at WGACA?

Rachel Zoe has curated a selection of pre-loved and vintage pieces for What Goes Around Comes Around. Rachel’s Picks features handbags, accessories and iconic designer pieces selected to reflect her distinctive approach to timeless style.

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