5 Reasons to Shop Secondhand Luxury Right Now

Why the Resale Market Is Surging in 2025

It may come as no surprise that the younger generation is leading the resale surge. With vintage and pre-loved shopping gaining an online presence, Millennials and Gen-Z have been able to utilize their savvy technological advancements and shop resale from the comfort of their couch. The popularity of Y2K styles and timeless vintage pieces makes them that much more desirable and trendier; scarcity and rarity play into these factors as well.

Not only is shopping pre-loved a fun experience that leads to the creation of a unique wardrobe, but its good for the planet as well, as shopping pre-loved and vintage is the most sustainable way to shop. The waste from fast fashion creates 92 million tons of discards, ending up in landfills and oceans around the world. The creation of new products in the world of fast fashion leads to more pollution, such as microplastics and chemicals. With shopping resale, you can save the planet and look good while doing so.

2. You get access to rare and sold-out items

Perhaps the best part of shopping on the pre-loved market is the access to vintage and discontinued accessories that have long been forgotten and are looking to become a statement piece in a new wardrobe. Highly desirable bags from Tom Ford-era Gucci or John Galliano-era Christian Dior are ubiquitous on the resale market and are completely unique from anything found in the world of fast fashion. Knowing you own a piece of vintage fashion history is a wonderful feeling that only adds to the allure of shopping pre-loved.

3. Pre-owned is more sustainable

As previously mentioned, shopping pre-loved is the more sustainable way to go. The fashion industry is the second most pollution-friendly industry in the world, and with the advent of social media and the availability of accessing all types of literature, consumers are more than aware of corporations and their own impact on the environment, and on the world at large. As we seek environmentally friendly alternatives in our day-to-day lives, one of the most corporeal contributions we can make is shopping resale and creating a cyclical fashion society.

With simply one pre-loved vintage handbag or accessory purchased, it extends that piece’s lifecycle and leads to the reduction of waste and pollution. As pre-loved shopping grows, the demand of new manufacturing decreases, minimizing the carbon footprint of the fashion industry.

4. You can resell later — many items hold or increase in value

If you’re looking to go toe to toe with the “finance bro” in your life, bring up the value of the Hermès Birkin, and inform them that the style has historically appreciated in value by an average of 14% annually and outperformed traditional investments, such as the price of gold on the stock market. Bags like the Birkin, Kelly, and Chanel’s Double Flap have become true financial assets. These bags and other vintage or discontinued pieces are highly valued and lucrative on the resale market. As the years go by, and the value of the bag rises, your ability to make a profit and high return on investment only grows. Purchasing pre-loved today may be your golden ticket tomorrow.

5. You’re building a one-of-a-kind wardrobe

If you’re looking to stand out from the crowd and build a unique and personal style, shopping pre-loved and vintage is the only way to go. When you invest in vintage, you’re investing in older pieces that are unique to you and your wardrobe, meaning you may be the only one rocking that discontinued Louis Vuitton Griet tote bag. With an array of vintage pieces to choose from, you’re able to play with your personal aesthetic and curate a style unique to you.

WGACA is the Place to Shop Vintage and Pre-Loved

What Goes Around Comes Around serves as the gateway to the world of fashion, providing a unique “if you know, you know” experience that can't be found anywhere else. Fashion is ever-changing, and fashion tastemakers are looking for those special pieces that define exclusivity. With the onset of fast-fashion, trends are available immediately after they walk the runway or seen on the latest influencer making waves on Instagram. What Goes Around Comes Around seeks to fill this individuality void that has taken over the fashion world.

With over 30 years of experience in the industry, our in-house team of expert authenticators thoroughly inspect each piece procured. Our multi-tiered authentication process ensures that pieces are evaluated multiple times before they are available for sale. Any piece purchased at What Goes Around Comes Around or from one of our retail partners has been carefully selected, inspected and is guaranteed authentic.

Owning Luxury is Evolving and WGACA is Leading the Way

It’s no surprise that our world is changing. Retail prices have skyrocketed and our innate desire to create change has only grown. Without wanting to sacrifice our sense of self and style, now is the time to turn to What Goes Around Comes Around and the world of vintage and resale. Investing in pre-loved pieces is a smart and responsible choice when navigating the purchase of a luxury bag. With our authentication process, timeless selection of rare and vintage items, are carefully curated selection, What Goes Around Comes Around is the no-brainer choice to shop pre-loved. You’ll protect your wallet, grow your assets, and become a true fashion tastemaker, influencing and inspiring those around you with your fashion and environmental choices. If you’ve been shopping with us before, welcome back! If you’re new here, we want to thank you for starting your pre-loved journey with us and we can’t wait to see the items you choose to take with you.