Gloria Steinem, perhaps the world’s most well-known feminist activist, has dedicated her life to the empowerment of women and the fight for equality. In honor of Women’s History Month, What Goes Around Comes Around (WGACA) has partnered with Gloria's Foundation, spotlighting Steinem’s archive of vintage fashion that reflects decades of activism, cultural impact and enduring personal style, transforming fashion into a living narrative of social change.

The Groundbreaking Life of Feminist Icon Gloria Steinem

Gloria Steinem was born on March 25, 1934, in Toledo, Ohio. Her childhood was relatively atypical and exposed her to both the beauty and the hardship of American life. Her feather, Leo, worked as an antiques dealer who often was required to travel across the country for work. The family spent long periods on the road in a trailer, and this wandering life gave young Gloria a deep appreciation for different communities and cultures.


Photo courtesy of Gloria's Foundation

Gloria would go on to attend Smith College in Massachusetts where she studied government and political theory. She graduated magna cum laude in 1956 and earned the Chester Bowles Fellowship that allowed her to travel to India. During that year she observed grassroots activism and social reform movements that were working to challenge poverty and injustice.

She returned to the United States with a clearer understanding that meaningful reform begins when ordinary people demand dignity and fairness. Steinem began her professional career as a journalist in New York City.


Photo courtesy of Cowles Communications, Inc. publishers of LOOK Magazine

In 1963, Gloria’s investigative article about the working conditions of Playboy Club waitresses brought her national recognition. She was employed at the Playboy Club in New York and was fully ingratiated into the “Bunny” lifestyle, where she observed how female employees were treated by male patrons. The article’s influence led to Playboy’s owner, Hugh Hefner, to remove certain requirements for his employees.

One of the most important chapters of Steinem’s life began in 1972 with the founding of Ms. Magazine alongside fellow writers and activists. The publication emerged from a simple yet revolutionary idea that women deserved a magazine publication that addressed their lives with seriousness and respect. At the time, magazines like Ladies Home Journal only reported housekeeping and did not discuss feminism and the burgeoning women’s movement of the 1960s and 1970s.

Throughout the following decades, Steinem remained an active organizer and public speaker, traveling across the country to speak with students, activists and community leaders. She believed that when women tell their own stories the entire society becomes more honest and more just. In honoring Gloria Steinem, one honors the enduring belief that equality is both possible and necessary.


Gloria's Personal Archive and her Style Identity
Photo courtesy of Patrick McMullan

In 1971, Steinem appeared on the cover of Newsweek, featuring the line, “The New Woman,” while wearing her trademark aviator sunglasses.

Steinem challenged the sentiment that women had to dress a certain way or behave a certain way. She wore what she wanted, when she wanted, and paved the way for true personal style. Her ideology as a feminist lies in choice: a women’s right to choose in all facets of life. The right to a career, marriage, abortion and contraception, and furthermore, style.

Gloria’s aviator sunglasses are perhaps her most infamous fashion accessory, but throughout the 60s, 70s, and beyond, she could be seen wearing tight-fitting sweaters, flared jeans, large, Native American Concho belts and rich, deep color palettes. Her tops and sweaters were often adorned with statement-making pins featuring feminist quotes and sayings.

To famously quote Gloria herself, “Fashion in the past meant conforming and losing oneself, fashion in the present means being unique and finding oneself.”


Gloria’s Foundation: Inside Gloria’s Home & The Feminist Landmark

Gloria’s Foundation was established to honor to the lifelong work of Gloria Steinem and her dedication to the feminist movement. The foundation’s goal is to preserve Gloria’s Manhattan apartment, which has been a gathering place for activism and community since 1968.

For nearly 60 years, Gloria's iconic apartment has seen the formation and execution of radical and forward-thinking creations, such as Ms. Magazine, Equality Now and the Women’s Media Center. Gloria’s Foundation hopes to preserve the nearly 60 years' worth of archival pieces that range from handwritten letters, conference notes and speeches to inspire future generations of trailblazing feminists.

Gloria has stated: “My apartment isn’t just a home; it’s a political center. It’s where people have come to feel safe, and I hope it can continue as a sanctuary for the feminist movement.”


Gloria Steinem x WGACA Auction on eBay

On March 27th, WGACA will go live on eBay to auction off pieces from Gloria’s personal wardrobe and collection. These pieces have stood the test of time and represent the pivotal moments in Gloria's life. The items included in the auction, belts, jewelry, coats and more, were worn and styled during moments of creation, rebellion and activism. 100% of proceeds from this auction will go towards Gloria’s Foundation.

This is a once-in-a-lifetime opportunity to own a part of feminist history and help Gloria’s Foundation further their mission of equality.


A Conversation with Gloria

Steinem stands as one of the most influential voices in the history of modern feminism. Her life reflects an unwavering belief in the dignity and equality of women. Through decades of advocacy, writing and organizing, she helped awaken public awareness to the injustices women faced in society. Many people regard her not only as a journalist and activist but also as a moral leader whose compassion and clarity of vision reshaped public conversation about gender and human rights.

Mark your calendar now and be sure to tune in to the live auction on eBay. This is more than just a chance to own a piece of clothing or an accessory; this is an opportunity to own an artifact that shaped the culture and history of modern feminism.

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Frequently Asked Questions (FAQs)

1. What is the WGACA x Gloria Steinem live auction?

On March 27th, WGACA will host a live eBay auction featuring pieces from Gloria Steinem’s personal wardrobe and collection, including belts, jewelry, and iconic coats.

2. What types of items will be included in the Gloria Steinem archive auction?

The auction will feature items worn by Gloria Steinem during pivotal moments of activism, creation, and rebellion, such as statement coats, accessories, and jewelry.

3. How does participating in the auction support Gloria’s Foundation?

Proceeds from the auction will directly benefit Gloria’s Foundation, supporting programs that advance equality and women’s empowerment.

4. Why is this auction a unique opportunity for collectors?

This is a once-in-a-lifetime chance to own pieces of feminist history, each item representing significant moments in Gloria Steinem’s life and legacy.

5. How can I participate in the WGACA x Gloria Steinem eBay auction?

Simply visit WGACA’s eBay page on March 27th to bid live on iconic pieces from Gloria Steinem’s personal collection. Check back in the upcoming weeks for launch time.

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