Double Opening Events

Last night we celebrated at not one but two opening events for our New York City retail locations. Our West Broadway Soho flagship store toasted to a long-awaited reopening after incredible renovations, while our Wooster Street store celebrated the delayed grand opening of our newest NYC location. The guest list was a curated selection of VIP customers, industry tastemakers, artists and celebrity clients. Top names were joined by our co-founders Seth Weisser and Gerard Maione, as well as our sponsor God's Love.


351 West Broadway is our original flagship location, fondly referred to as our “Soho Store”, where the company first started in 1993. The interior has been expertly redesigned by co-founder Gerard Maione to elevate the luxury experience while still retaining the key elements of its original heritage. After closing the store for these renovations, what better way to show them off than with a grand reopening event?

In keeping with the interior aesthetic and the merchandise offerings, the flagship’s opening event featured classic cocktails and music by DJ Alex Brown. The event had a great turnout with appearances from WGACA clients like Katie Holmes, Lion Babe, and Zazie Beetz. Celebrities, artists, and influencers put together their best WGACA looks to browse curated luxury with fellow vintage connoisseurs.

Scroll on for a look into last night’s event at 351 West Broadway.

Katie Holmes with cofounders Seth Weisser (left) and Gerard Maione (right)

Ellie Thumann, Lameka Fox, Thomas Doherty

DJ Alex Brown

Seth & Stacy Weisser, Lisa & Michael Weisser

Melissa Vale & Stacy Weisser wearing WGACA

Gerard Maione, Zazie Beetz, Seth Weisser

Isabella Mayes, Jasmine Foxsuliaman, Kelly Reed

Lameka Fox & Josh Beckerman

Madeline Dinda (left) & friends

Stacy & Seth Weisser (center) with our sponsors Stephen Covello & Lauren Jacobs from God's Love

Photo credit to Madison Voelkel/