The Luxury Resale Market Boom

Unless you’ve been living under a rock, it’s clear the luxury fashion resale market is having its moment in the sun. With sustainability on everyone’s lips and designer price tags climbing higher than they ever have, savvy shoppers are turning to resale for guilt-free shopping. What Goes Around Comes Around is where eco-consciousness meets exclusivity. Scoring a vintage Chanel bag or an exclusive pre-owned Louis Vuitton accessory feels like both a win for the planet and your wallet.

What Drives the Resale Market?

Secondhand shopping is quickly becoming the first choice for shoppers on the hunt for the most iconic vintage pieces. Having been the premiere vintage retailer since 1993, What Goes Around Comes Around has one simple goal: promote sustainable fashion and ensure that vintage and pre-owned luxury pieces live on forever and find the perfect home with someone who will adore it for years to come.

Buying pre-owned luxury goods helps to reduce waste, promote cyclical fashion trends, and minimize environmental impact. Shoppers are increasingly viewing luxury and vintage items as investment pieces that can retain or increase in value, and more than anything, shoppers want to stand out from the crowd and express their individuality, something that simply cannot be found with mass-market fast fashion.

With the growth of social media, especially Tik Tok and Instagram, users are constantly bombarded with celebrities and influencers touting their latest vintage and pre-loved finds. Influencers have the capacity to reach millions of individual users daily and their aptly named title – influencer – can do just that: influence. When we see our favorite online user showing off their latest vintage Dior or pre-loved Hermès pickup, we’re intrigued, we’re fascinated, and we want the experience of exactly how they’re feeling.

The Top 5 Brands on the Luxury Resale Market

Logomania obsession, timeless leather goods, and handbags named after celebrities are the styles that are driving the resale market and sending What Goes Around Comes Around shoppers into a frenzy. Whether it’s the iconic Monogram from Louis Vuitton or an impossible to find Birkin colorway from Hermès, What Goes Around Comes Around has curated a selection of vintage and pre-loved finds to satiate the growing resale market shopper.

Louis Vuitton

Louis Vuitton, more than any other luxury fashion brand, is leading the charge in both the resale market and within the ranks of What Goes Around Comes Around top sellers. Our customers and clients are obsessed with the vintage look of the Italian fashion house’s Monogram coated canvas; the iconic print might just be the most recognizable in all of fashion. From pre-loved tote bags to vintage backpacks, Louis Vuitton truly has something for anyone, and that “something” will stand the test of time and become the definition of an everyday bag.

The Neverfull

The style most synonymous with Louis Vuitton, the Neverfull is a bag that truly lives up to its name: “never full.” No matter the size you choose, from PM to GM, the spacious and durable tote silhouette will hold everything you need while you journey from point A to point B.

Hermès

The saying “we want what we can’t have,” should be the tagline for Hermès. The true scarcity and meticulous creation behind each Hermès piece create the type of frenzy rarely seen from luxury fashion brands. Vintage Birkin and Kelly bags only appreciate with value, with some styles reaching six figures on the resale market!

Hermès Scarves

Crafted in only the finest of silk from Brazil, scarves are the most sought-after accessory in What Goes Around Comes Around curation of vintage and pre-loved Hermès. Each Hermès scarf is screen printed by hand and features hand-rolled and stitched edges, meticulously performed by Hermès artisans. Since the introduction of scarves in 1937, over 150 artists have lent their designs to the French fashion house, creating true art pieces that are highly desired. Whether you choose to be inspired by Jane Birkin herself and wrap a scarf around your bag or choose to wear one on your neck, head, or waist, a scarf from Hermès is the perfect accent piece.

Gucci

Is there any surprise that Gucci is one of the most sought-after brands on the resale marker? Gucci’s love of logomania has extended to fashion lovers everywhere who want nothing more than to rock a GG patterned bag or accessory.

GG Marmont Crossbody

When we’re out and about, we need two things: comfort and style. Knowing that we have a trusty crossbody by our side can make day-to-day activities that much easier. Gucci’s Marmont Crossbody bag is the perfect combination of all of this and more. What else can we ask for?

Chanel

A name synonymous with high fashion luxury, Chanel has some of the most recognizable styles in the fashion world. From the quilted flap bag to the pink tweed suit, vintage fashion lovers flock to What Goes Around Comes Around for our iconic collection of pre-loved and vintage Chanel accessories – all hoping to own a piece of fashion history.

New Classic Flap

Originally created by Coco Chanel in 1955 after she no longer wished to carry her belongings by hand, the Chanel Flap is one of the most recognizable styles in all of luxury fashion. Updated by Karl Lagerfeld, the New Classic bag that we’ve come to know and love has continued to grow in popularity. The price has substantially gone up over the years and there’s no time like the present to get your hands on a vintage or pre-loved style and get ahead of the price curve. The New Classic Flap bag is a style you can wear wherever, whenever, and because of the quality, it will last you for years to come.

Dior

The iconic French fashion house is known for their timeless silhouettes from creative directors like John Galliano and Maria Grazia Chiuri. Our customers and clients obsess over the latest vintage drops, hoping to get their hands on the most exclusive pieces.

The Lady Dior

Originally named the Chou Chou bag, the structured bag was renamed the Lady Dior, or Princess Bag, after Princess Diana was spotted carrying the bag everywhere she went. Between Diana’s legacy and the array of styles and sizes the bag comes in, it has remained one of Dior’s most iconic silhouettes.

What Goes Around Comes Around is the Go-To When it Comes to Luxury Resale Shopping

What Goes Around Comes Around, more than any other luxury fashion reseller, is the premier destination for all things vintage. Celebrities, tastemakers, and influencers flock to our website and boutiques hoping to seek out the most exclusive vintage pieces to add to their collections. We hope to continue the standard that we set over 30 years ago: preserve the history and legacy of iconic fashion and prevent the creation of additional waste.

Our vintage and pre-loved items are sourced throughout the world. Whether its private clients in Europe or collectors in Japan, our main goal is to source only the finest of luxury goods. Our buyers have an intrinsic sense and skill of finding the most desirable pieces from time-honored brands like Chanel and Louis Vuitton.

To ensure your vintage piece is authentic and lives up to our standards, our in-house team of meticulously trained expert authenticators thoroughly inspect each piece we procure. Our multi-tiered authentication process ensures that pieces are evaluated three times before the item is available for sale. Any piece purchased at What Goes Around Comes Around or from one of our retail partners has been carefully selected, inspected and is guaranteed authentic.

If you’re looking to take your first step into the world of vintage fashion, What Goes Around Comes Around is the perfect place to start. With thousands of vintage and rare items to choose from, you’ll be fully satisfied as you begin your vintage fashion journey.








Frequently Asked Questions (FAQs)

1. Why is luxury resale becoming so popular?

Luxury resale is booming due to rising designer prices, increased awareness of sustainability, and a growing demand for unique, investment-worthy fashion. Shoppers love the idea of owning timeless, pre-loved pieces that express individuality while also being eco-conscious.

2. What makes shopping at What Goes Around Comes Around unique?

With over 25 years of experience, WGACA combines sustainability with exclusivity. Each piece is carefully curated, triple-authenticated, and guaranteed to be 100% authentic. We are the leader in vintage luxury, offering everything from iconic handbags to one-of-a-kind accessories.

3. Do vintage and pre-owned luxury items hold their value?

Yes! Vintage items are often viewed as investment pieces due to their rarity, craftsmanship, and timeless appeal. Some even increase in value over time, especially limited releases or highly sought-after styles from brands like Hermès or Chanel.

4. How does What Goes Around Comes Around ensure authenticity?

Each item undergoes a multi-tiered authentication process by trained experts. Every piece is evaluated three times before it’s made available for sale, ensuring quality, condition, and authenticity.

5. Is buying secondhand really better for the environment?

Absolutely. Luxury resale supports cyclical fashion, reduces waste, and prolongs the life of high-quality pieces—making it a sustainable alternative to fast fashion.

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