WGACA x LG NYFW PARTNERSHIP

This season, we partnered with LG Electronics to create the NYFW LG Styler Refresh Suite; an immersive experiential destination, focused on the theme of refresh. By appointment only, we invited a dynamic list of top-tier, mid and micro influencers, as well as stylists, industry experts, and editors from top publications including Vogue, Harper’s Bazaar, InStyle, and Refinery29 to discover the LG Styler and create runway-worthy looks from our curated NYFW product selection. Brands such as Chanel, Louis Vuitton, Gucci, Fendi, Dior, and more, were available for NYFW pulls, in addition to some quick refreshing, thanks to LG Styler.

We launched the NYFW LG Styler Refresh Suite alongside the unveiling of our new concept space, The Vault, which is located beneath our SoHo Flagship. With the addition of LG Styler, the NYFW LG Styler Refresh Suite served as the perfect place for fashion insiders to discover the ultimate pairing of sustainability and style.

Buying vintage is the ultimate way to shop sustainably—and our invitees were able to care for their vintage pieces sustainably as well. Technology and fashion are intrinsically intertwined, and this partnership showcased how sustainability, design, and technology must work in tandem as the industry evolves. The collaboration served as an important focus on the increasingly popular adoption of the circular economy and the “new” way to architect the modern wardrobe. At the intersection of fashion and technology, this innovative partnership will pave the way for the future of garment care.

To celebrate the launch of the NYFW LG Styler Refresh Suite and The Vault, we hosted an intimate gathering for our friends and VIP guests at our Soho Flagship. Notable attendees included, Nina Agdal, Delilah Belle Hamlin, The Bloom Twins, Nadia Lee Cohen, and Zizi Donohoe. Scroll down to check out some exclusive images of The Vault, and our NYFW LG Styler Refresh Suite.