Gucci: A Century of Italian Style

After their father’s passing in 1953, Aldo Gucci, along with his brothers Vasco and Rodolfo, took over the family business. However, it was Aldo, the eldest son, who became the dominant force behind the brand's expansion. He was instrumental in opening flagship stores in key cities like New York, Paris, and Tokyo, helping Gucci establish itself as a global brand. Also expanded the product range, Gucci introduced ready-to-wear collections, fragrances, and home goods, which further solidified the brand. By the 80s, the brand began to struggle due to internal conflicts within the House of Gucci family and a lack of clear direction in its design.

Giannini focused on blending Gucci’s rich heritage with a more refined, understated style. Reintroducing the Gucci Jackie bag in 2009, a modernized version of the classic, her designs were more classic than Ford's, but they helped stabilize the brand during her tenure. Giannini left Gucci in 2015 after a successful period of re-establishing the brand’s luxury appeal. Giannini introduced an array of Gucci crossbody bag styles, Gucci jewelry like necklaces and left an indelible mark on the brand. Pre-owned bags from Giannini’s tenure are often available for purchase on the resale market.

Alessandro Michele took over as creative director of Gucci in 2015, after Frida Giannini’s departure. When he joined, Gucci was struggling to define its identity in a rapidly changing fashion landscape. Michele’s designs broke with tradition, introducing a more eclectic aesthetic. His work revitalized the brand by embracing a mix of vintage influences and contemporary, making Gucci a leader in the fashion world. The Gucci Dionysus bag, released in 2015, became an instant icon. Michele’s impact on Gucci was profound, helping it reach new heights in terms of cultural relevance and sales.

GG Crystal

The GG Crystal Coated Canvas merges the iconic GG pattern with a shimmering crystal coating, creating a durable modern design.

Guccissima

Introduced in the 2000s, Guccissima is an embossed leather design by Gucci, featuring the GG logo, offering a refined and textured version of the GG canvas fabric.

Microguccissima

Introduced later in the 2010s, Microguccissima is a smaller, intricate version of the Guccissima pattern, with a compact GG design.

GG Supreme Canvas

The GG Supreme Canvas is a more recent version of the GG canvas, introduced in the 2010s. It retains the same interlocking GG monogram but features a more modern design, improved materials, and is made from coated canvas for added durability and resistance.

Jumbo GG

Introduced in 2018, the Jumbo GG canvas is an oversized version of the brand's iconic GG monogram. The larger logos give it a bold, modern look while still reflecting the brand’s signature logo style.